Sustainability Impact
What disclosure changes, and what it doesn’t
What is "Ethical Consumerism"?
Have you ever wondered what it really means to be an ethical consumer? People discuss ethical consumerism and assume that an ethical consumer has to be someone who has never used a plastic water bottle in their life. Unfortunately, ethical things have a stereotype of being highly expensive, limited, and inconvenient, which leads people to give up and feel defeated even if they wish to consume ethical products. But this doesn't have to always be the case.
First, let's understand what ethical consumerism is, or what it even means to have an ethical product.
"Ethical" officially means "relating to beliefs about what is morally right and wrong."
(Definition of "ethical" from the Cambridge Business English Dictionary © Cambridge University Press)Ethical consumerism, in operational terms, means making purchase decisions based on disclosed information about how a product was made, who made it, and what its impact is. Disclosure is the substrate; ethics is the inference you draw from it.
Understanding the Impact
Everything around you has a place of origin and a story; sometimes the story is darker than others. Here we present to you a trendy plastic toy that you might remember from your childhood. Something that seems harmless and actually contained lead or cadmium, which is known to have a key role in the pathophysiology of cancer.
If that information would change your decision, you’re reading supply chains the way Salaaz is built for. Ethical consumerism means deciding from disclosure instead of guesswork.
The Salaaz Solution
Making the right consumer decisions isn't easy because nothing you buy will explain to you how your product was made, and some products will even try to hide from you what your product is made of using dodgy techniques. Some of the largest chains in the world also tend to have ethical and moral dilemmas that will make you reconsider where your morning coffee comes from.
Salaaz publishes what vendors disclose: materials, labor practices, supply-chain stages, environmental signals. Where a stage isn’t disclosed, the score reflects that.
As an ethical consumer, every decision you make, from choosing reusable glassware at cafes to supporting organic farming practices and sustainable fashion brands, reflects your commitment to making the world a better place for all. The strongest power consumers have is purchasing power, and Salaaz makes it easy for you to maximize this.