The Salaaz brand
Know where things come from, who made them, and what your purchase means.
A serious cultural space for ethical consumption: closer to NYT Magazine than to lifestyle commerce.
Three commitments
Three-stage vendor vetting
At signup, at each listing, and at every variant edit.
02Scores backed by disclosure
If no stage is disclosed, there is no score. We do not fill the gap.
Ranking cannot be bought
The Impact Score is not for sale, and placement cannot be paid for.
Wordmark
on paper-1
on paper-2
on ink-1
The mark, in motion
Outer ring 13s CCW · inner ring 11s CW · 23s phase-offset breath. Prime-period rotations never re-align. The emblem is alive but never repeating. Breath modulates stroke-width, not opacity, so the mark survives at 28px without dimming.
Determinate loaders
Three options ship as a system, used per operation type. The indeterminate emblem above handles unknown-duration work; everything below has a knowable shape.
3 of 6 stages
Ethics-stage operations. Six leaves; each fills as a stage completes.
Continuous byte- or percent-progress. Traces clockwise from −90°.
Adding to cart
2 of 3
Multi-stage operations with named labels. Indeterminate mark; linear bar tracks.
Named-step rule (required when steps are knowable): Inter 11.5px ink-1, pattern [verb-ing] [specific object]. Never "Loading…". That string is reserved for the indeterminate emblem above.
Color
Three axes (ink, paper, leaf) with rosewood as punctuation. Pure white and pure black are not used; warm whites and green-tinted blacks keep the system harmonized.
Light theme
Dark theme
The dark theme is a parallel system rather than a literal inversion: paper becomes deep forest, ink becomes warm parchment. Dark is opt-in only. Never auto-applied from prefers-color-scheme.
Typography
Source Serif 4
Inter
JetBrains Mono
Ethics signal
The five-leaf indicator maps the ethics score at even quintiles. Cards show leaves; product pages and vendor storefronts add the precise number.
Disclosure states applied per supply-chain stage:
Voice
Ethically made.
Thoughtfully crafted.
Sustainable.
Curated with love.
Good for the planet.
Woven in Portugal.
Finished at a named mill.
Hemp · 80% less water than cotton.
11 of 12 stages disclosed.
Wastewater not disclosed.
What we don't do
- No countdown timers
- No "Only X left!"
- No streaks or badges
- No red-dot notifications
- No paid placement
- No private vendor DMs
- No lifestyle photography
- No advertising trackers
Affordance vocabulary
Hover and focus speak through borders and paper. There is no elevation. Try a card:
Hover me
The border thickens and the paper deepens; nothing lifts.
Focus state
Leaf-deep border + 3px leaf-50 ring.
Press & assets
Wordmark files, palette, and spokesperson interviews available on request.